阿里国际站运营策略：询盘=需求覆盖x整体排名x整体点击x整体转化
一，需求覆盖
可以通过建立词库，发布产品达到目的，挖掘渠道：阿里自身的工具（引流关键词，热门搜索词等）和外部的一些英文seo工具（kwfinder，谷歌关键词规划师等），以及通过编写程序来挖掘竞品旺铺关键词以及各电商平台的下拉框关键词>>阿里下拉框如下：更多请移步>>【阿里国际站，亚马孙，Ebay，敦煌网】跨境电商英文关键词拓展
#encoding=utf-8
import requests,re,random,time,multiprocessing
daili_list=[]
def ip():
for x in open('E:\BaiduNetdiskDownload\daili.txt'):
x = x.strip()
daili_list.append(x)
newip = random.choice(daili_list)
return newip
def getUA():
uaList = [阿里国际站运
'Mozilla/4.0+(compatible;+MSIE+6.0;+Windows+NT+5.1;+SV1;+.NET+CLR+1.1.4322;+TencentTraveler)',
'Mozilla/4.0+(compatible;+MSIE+6.0;+Windows+NT+5.1;+SV1;+.NET+CLR+2.0.50727;+.NET+CLR+3.0.4506.2152;+.NET+CLR+3.5.30729)',
'Mozilla/5.0+(Windows+NT+5.1)+AppleWebKit/537.1+(KHTML,+like+Gecko)+Chrome/21.0.1180.89+Safari/537.1',
'Mozilla/5.0 (Windows NT 6.1; rv:44.0) Gecko/20100101 Firefox/44.0',
'Mozilla/5.0 (Windows NT 6.1) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/44.0.2403.157 Safari/537.36',
'Mozilla/5.0 (Windows NT 10.0; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/52.0.2743.82 Safari/537.36',
'Mozilla/4.0+(compatible;+MSIE+6.0;+Windows+NT+5.1;+SV1;+.NET+CLR+1.1.4322;+TencentTraveler)',
'Mozilla/4.0+(compatible;+MSIE+6.0;+Windows+NT+5.1;+SV1;+.NET+CLR+2.0.50727;+.NET+CLR+3.0.4506.2152;+.NET+CLR+3.5.30729)',
'Mozilla/5.0+(Windows+NT+5.1)+AppleWebKit/537.1+(KHTML,+like+Gecko)+Chrome/21.0.1180.89+Safari/537.1',
'Mozilla/4.0+(compatible;+MSIE+6.0;+Windows+NT+5.1;+SV1)',
'Mozilla/5.0+(Windows+NT+6.1;+rv:11.0)+Gecko/20100101+Firefox/11.0',
'Mozilla/4.0+(compatible;+MSIE+8.0;+Windows+NT+5.1;+Trident/4.0;+SV1)',
'Mozilla/4.0+(compatible;+MSIE+8.0;+Windows+NT+5.1;+Trident/4.0;+GTB7.1;+.NET+CLR+2.0.50727)',
'Mozilla/4.0+(compatible;+MSIE+8.0;+Windows+NT+5.1;+Trident/4.0;+KB974489)',
'Mozilla/5.0 (Windows NT 6.1) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/30.0.1599.101 Safari/537.36',
'Mozilla/5.0 (Windows NT 5.1) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/30.0.1599.101 Safari/537.36',
'Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/50.0.2661.102 Safari/537.36',
'Mozilla/5.0 (Windows NT 6.1; WOW64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/45.0.2454.101 Safari/537.36',
]
newUa = random.choice(uaList)
return newUa
def gethtml(url,headers):
while 1:
try:
newip=ip()
proxies={"http":"https://%s"%newip.strip()}
pages=requests.post(url,headers,proxies,timeout=10)
html=pages.content
code=pages.status_code
if '302 Found' in html or code != 200:
print u'代理失效重试',url
continue
else:
return html
except Exception, e:
# print e
continue
def getKeyword(url):
headers={
'Accept':'*/*',
'Accept-Encoding':'gzip, deflate, sdch',
'Accept-Language':'zh-CN,zh;q=0.8',
'Connection':'keep-alive',
'Host':'connectkeyword.alibaba.com',
# 'Referer':'https://www.alibaba.com/trade/search?fsb=y&IndexArea=product_en&CatId=&SearchText=robot+vacuum+cleaner',
'User-Agent':'%s'%getUA(),
}
html=gethtml(url,headers)
re_data=re.compile(r"keywords:'(.*?)'")
re_data=re.findall(re_data,html)
for word in re_data:
print word
urls = []
with open('word.txt') as f:
for i in f.readlines():
url='https://connectkeyword.alibaba.com/lenoIframeJson.htm?keyword=%s'%i.strip()
urls.append(url)
if __name__ == '__main__':
pool = multiprocessing.Pool(multiprocessing.cpu_count())
for url in urls:
pool.apply_async(getKeyword, (url, ))
pool.close()
pool.join()
二，整体排名
Python采集阿里数据接口，找出与竞品top10数据差距，需要对应各行各业的数据可联系本人付费查询！这份数据可以干什么？
1.把握当下阿里国际站排名趋势
2.了解行业竞争，找准定位
3.知己知彼，先模仿后超越
三，整体点击
优化标题与主图，添加视频，并开放外贸数据能力等…
- 1.有品牌效应，须在标题加上品牌词
- 2.标题首尾出现关键词，更准确地来说是相关关键词
- 3.提高及时回复率，因为app显示突出
- 4.外贸数据能力只要是pc端展示
- 5.主图+视频设计压制
四，整体转化
整体转化涉及很多方面，但是这里把转化更多归功到产品详情设计+店铺装修；设计逻辑整个围绕”为什么选择我们而不是别人“，又有哪些营销理论可以对转化起到一个压制性的作用！更多请咨询博客QQ&微信962692349，本人提供阿里国际站代运营服务！